Whiskey Product Background

EVEL KNIEVEL Special Edition

Land Run Evel Knievel Big Red Rye Straight Rye Whiskey

Fearless and full of character — rye whiskey with a bold edge inspired by Evel’s legendary “Big Red” show truck, capturing the same power, passion and rebellion that thrilled audiences for generations.

Driven By Legend

Every Special Edition Rye arrives in a premium display carton inspired by Evel’s world-famous Mack show truck. A bold tribute to the man who lived wide open and chased every dream worth daring.

SIZE: 750 ML
AGE: Aged at least 3 years

Mash Bill

Rye

65%

Malted
Barley

35%
50%

alc/vol

Proof

100

Born to Roll.
Built to Thrill

Aged In High-Speed Heat and Death-Defying Cold

No Limits. No Fear. Just Evel.

Bold, iconic and impossible to ignore, this rye rides the line between daring and legendary. Made for fans who want to hold a piece of the man who made the impossible his starting line — it’s Evel in motion.

Land Run Distillery fancy logo
Straight Bourbon Whiskey Finished with Pecan Wood

“A pure, vibrant rye finish shines through undiluted, balanced by just enough malted barley to captivate fans of rye, bourbon and scotch.”

— My Whiskey Sherpa

Tasting Notes

Nose

Nose

Big Red Rye roars in with bold spice and smooth smoke, unfolding into warm notes of fresh dill, mint and honey. Grassy rye and baked bread follow — earthy, aromatic and alive — like the scent of a roadside bakery after the rain.

Palate

Palate

Sweet honey and dark molasses lead the charge, chased by cracked pepper, caraway and a flash of tobacco leaf. Waves of maple and spearmint rise and fall with every sip, landing softly on malted barley and toasted rye bread. It’s a fearless pour — pure, vibrant and full of motion.

Finish

Finish

Long and balanced, with rich grain, honeyed malt, and a persistent backbone of spice. Hints of clove, mint and smoke linger just long enough to remind you this rye was built for the bold — smooth where it counts, untamed where it matters.

Color

Color

Burnished copper — glowing like the polished edge of Evel’s “Big Red” under the lights.

Born to Stand Out

  • 100% rye and barley — no corn, no compromise
  • Bold spice, smooth smoke and honeyed depth that hit the throttle and never let up
  • Pure rye character — daring, distinctive and unmistakably authentic
  • Rides smooth neat, over a single cube or in a Mint Julep with a rebellious streak
  • Built for those who live wide open and drink the same way

A Rye Too Bold
For Just One Ride

No matter which you choose, the spirit inside is the same distinctive rye that turns heads and defies expectations.

One to collect. One to pour.